About Us

Wicked Fabulous! - LGBTQ+ Apparel, Pride Collection, & More

Welcome to Wicked Fabulous! (formerly known as Wicked Naughty Apparel), where nostalgia meets pride. Inspired by the bold, fun, and naughty t-shirts and designs from the late 80s and 90s—an era that was close to our hearts—we wanted to bring back the humor and spirit of that time while supporting the LGBTQ+ community. As a proud LGBTQ-owned business, we are dedicated to standing up for full equality and championing LGBTQ+ rights in everything we do.

LGBTQ+ Pride Apparel & More

We are committed to offering a wide range of LGBTQ+ Pride apparel that is stylish, high-quality, and comfortable. Our Pride collection continues to grow daily with new designs that celebrate LGBTQ+ love, unity, and inclusivity. Each piece of apparel is made from premium materials, ensuring our customers receive only the best.

Expanding Our Offerings Based on Customer Feedback

As our community grows, so do we. Based on feedback from our amazing customers, we now offer more than just apparel. In addition to our Pride tees and tanks, we have expanded into home accents, candles, and even an anti-aging skincare line designed specifically for the unique needs of gay men.

Proudly Based in Hull, Massachusetts

We are a small, locally owned business based in Hull, Massachusetts, just outside of Boston. Our goal is to provide exceptional customer service and high-quality products that meet the needs of our growing LGBTQ+ family. We’re also proud to work exclusively with LGBTQ+ partners, designers, and creators. If you’re a queer graphic designer, we’d love to collaborate! Simply reach out to us via our Contact Us page.

Top-Quality Apparel for Comfort and Style

At Wicked Fabulous!, we care about both style and comfort. That's why all of our t-shirts are printed on premium Bella+Canvas 3001 (80% of our inventory) or Next Level 3600 (20% of our inventory). Our tank tops feature Bella+Canvas 3480, and for sweatshirts, we primarily feature Champion-branded designs for their superior quality and fit.

Giving Back to the LGBTQ+ Community

As part of our commitment to giving back, we launched our permanent "Giving Back Campaign" on March 11, 2023. Originally, 5% of each order was donated to an LGBTQ+ nonprofit, but starting January 10, 2025, we increased that to 10% of every order. Before checking out, you can choose which LGBTQ+ cause you'd like your donation to support, or split it evenly between all causes. We partner with Daily Karma to ensure full transparency and seamless distribution of donations to help LGBTQ+ youth and other important initiatives.

Customer Satisfaction Guaranteed

At Wicked Fabulous!, we are committed to ensuring you are completely satisfied with your purchase. Enjoy free returns within 30 days of purchase, with a prepaid return shipping label, for a replacement or full refund. Your feedback and suggestions are incredibly valuable to us, and we love working with other queer designers and creators.

Join the Wicked Fabulous Family Today

Thank you for supporting our small LGBTQ-owned business. We are excited to be part of your journey and are here to provide you with high-quality products, a fantastic customer experience, and a commitment to making a difference in the LGBTQ+ community.

In Pride,

David & Marc, Owners
Wicked Fabulous!

WickedFabulous.com