Home
/
Wicked Fabulous News
/
The Story Behind Wicked Fabulous — Love, Healing, and Making a Difference
The Story Behind Wicked Fabulous — Love, Healing, and Making a Difference
Every brand has a beginning…
But Wicked Fabulous didn’t start with a business plan.
It started with love, healing, and a desire to bring more kindness into the world.
Today, Wicked Fabulous is a growing community built around intention, positivity, handcrafted jewelry, and LGBTQ+ pride — but the story behind it is even more meaningful.
This is the heart of who we are, and why we do what we do. 


**
It All Began With a Simple Idea:
Everyone Deserves to Feel Seen, Loved & Supported**
Wicked Fabulous was born out of a personal journey of spirituality, reflection, and self-healing.
A realization emerged:
People don’t just want jewelry or apparel.
They want meaning.
They want connection.
They want to feel better.
Whether through natural stones, affirmations, pride designs, or uplifting messages — we wanted to create something that helps people feel safe, empowered, and authentically themselves.
Wicked Fabulous became a space where love, spirituality, and inclusivity could live side-by-side.
The Power of Natural Stones & Reiki Energy
As our healing journey deepened, so did our understanding of natural stones.
Each gemstone carries its own vibration:
-
Rose Quartz for love
-
Clear Quartz for clarity
-
Amethyst for peace
-
Tiger Eye for confidence
-
Black Obsidian for protection
-
Golden Hematite for empowerment
And every bracelet we create is reiki-infused, meaning it’s not just an accessory — it’s a spiritual tool, intentionally prepared to support the wearer’s emotional and energetic well-being.
It became clear:
People needed reminders of their own strength and inner beauty — and we could create those reminders.
Celebrating LGBTQ+ Identity With Pride & Purpose
The LGBTQ+ community is at the heart of Wicked Fabulous.
As a proudly queer-affirming brand, we know representation matters.
Visibility matters.
Kindness matters.
But more importantly — support matters.
This is why we made a commitment:
10% of all profits are donated to LGBTQ+ youth nonprofits.
Every month.
Every purchase.
Every order.
No exceptions.
When you shop with us, you help fund programs that support queer teens who deserve safety, belonging, and hope.
Your bracelet doesn’t just heal you —
It helps heal the world.
Why “Wicked Fabulous”?
The name brings together three things that matter most:
Wicked —
A proudly New England expression that means “very,” “totally,” or “powerfully.”
It represents strength, boldness, and authenticity.
Fabulous —
A celebration of individuality, joy, and LGBTQ+ pride.
Together —
It becomes a reminder to live boldly, love deeply, and shine unapologetically.
Wicked Fabulous is more than a brand —
it’s a vibe,
a community,
and a loving reminder that you are enough exactly as you are.
A Brand Built on Heart
We don’t mass-produce.
We don’t chase trends.
We don’t cut corners.
Instead, we focus on what matters most:
Meaningful jewelry
Affordable gifts (most under $25!)
Reiki-infused energy
Pride-forward apparel
Intentional, inclusive content
Community connection
Donations that make a real impact
Every bracelet is selected, infused, and packaged with love.
Every message is written with care.
Every order is a small act of healing — for you and for others.
The Mission Moving Forward
As Wicked Fabulous continues to grow, our mission stays the same:
To create meaningful pieces that inspire healing, celebrate identity, and make a positive difference in the world.
We are here to:
-
Lift people up
-
Offer spiritual support
-
Spread kindness
-
Celebrate LGBTQ+ pride
-
Help create a more loving and compassionate future
And we are deeply grateful for every person who has joined us on this journey.
Final Thoughts — Thank You for Being Here
Wicked Fabulous exists because of people like you — people who believe in love, inclusion, healing, and community.
Every time you shop, share, or wear one of our bracelets or pride pieces, you become part of something bigger:
A movement of love
A ripple of compassion
A brighter world for LGBTQ+ youth
A collective spirit of healing
From our hearts to yours — thank you for supporting what we do.
You are wicked fabulous. Don’t forget it. 


Share

